Its platform matches retailers and brand with space vacancies in shopping centers, malls and other stores, without broker fees.

The site offers leases from one month to a year and allows tenants to negotiate terms with landlords directly. The company also provides analytics and market data to help brands make better business decisions. Its goal is to help brands reach new customers and grow their revenue without committing to long-term leases. The platform has more than 10,000 active listings, including food stands and bridal boutiques.

As retailers and brands struggle to rebound from the COVID-19 pandemic, some are testing short-term leasing as a way to cut costs and boost customer demand. Popable, a marketplace for retail spaces, has announced that it is partnering with Walmart to rent space within its stores to small businesses on short-term “pop-up” leases. The partnership will allow local small businesses to generate foot traffic and revenue, while allowing Walmart to fill store-within-a-store vacancies during the current pandemic.

Those popup retailers interested in opening a pop-up shop can list themselves for free on Popable’s website and be paired with a local participating Walmart store. The companies will offer store-within-a-store leases that range from a month to a year and could grow into longer-term agreements. The program will be offered in select Walmart stores across the country.

When he played the drums with the Stooges in 1968, Pop shaved his eyebrows and wore golf shoes and a frock that Ron Asheton described as “an old white nightshirt from the eighteen-hundreds.” He was not yet interested in melody, but focused instead on creating a caustic, demented drone with a blender, a vacuum cleaner, several fifty-gallon oil drums and a hammer. He was good at what he did, and the crowd loved him for it.

In his early days as a disc jockey, Pop honed his ability to sift through the noise of seemingly incompatible musical styles and genres. He was adept at finding the connective tissue that united acts like FKA Twigs and James Brown, Cate Le Bon and Tyler, the Creator. At one point he stood up in his booth, shirtless and in sunglasses, to strut his stuff.

At work, he is a brilliant marketer and savvy operator, with an innate ability to sense what customers want. He is also a gifted teacher and mentor, urging his team to push the boundaries of their creative potential and take risks that can pay off in the long run. The result is a marketing agency that is among the top five in its industry. Its clients include Apple, Nike and Starbucks. But it is the agency’s ability to connect with shoppers that keeps its clients coming back. It’s a skill that has never been more important. If you have a great idea for a product or service, you need to be able to tell your story in a compelling way that captures consumers’ attention

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